When I find myself talking to people about the campaign when I'm out, over the last few days I'v been describing it like this.
"It's like falling onto a pile of glass and cutting yourself, but then clearing it all up so a kid doesn't fall and trip on it afterwards."
That's the way I see it anyway , a lot of it has to do with the gambling addiction I had to deal with but when looking at the scientific and psychological facts about how modern day gambling is affecting the mental health of a community, and the safety of the people that never chose to take part in gambling in the first place.